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BROMPTON
CELEBRATING THE MOST UNIQUE BIKE IN THE MOST UNIQUE CITY
CHALLENGE
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Bromtpon, the London-born foldable bike company, wanted to make an impression in the US, starting with New York City.
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SOLUTION
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We executed a campaign starring real New Yorkers that represent the unique diversity of both NYC cyclists and the distinct characteristics and adaptability of the Brompton bike.



WE ENGAGED SIX AMBASSADORS THAT REPRESENT THE DIVERSITY OF NEW YORK CITY AND THE UNIQUENESS OF THE BIKE ITSELF







INCLUDING 7 VIDEOS, 16 PRINT ASSETS, 90% INCREASE IN EMAIL SUBSCRIBERS, AND 237% INCREASE IN SITE TRAFFIC, FROM A 1 DAY SHOOT
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