CHALLENGE 

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Help Angi gain trust and awareness after going through a brand refresh  while championing the feeling of accomplishment and freedom that Angi gives homeowners.

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SOLUTION

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A national advertising campaign was created with the new tagline “You Can Do This. When You Angi That,” turning Angi into an everyday verb for homeowners. To bring the concept to life, we rerecorded the iconic 90’s hip hop track “The Choice is Yours” by Black Sheep, to cement “Angi That” in the minds of consumers.