CHALLENGE 

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Nautica wanted to create a campaign that would take consumers to the water for the launch of their new, sustainable fragrance Pure Blue and the entire House of Nautica collection. 

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SOLUTION

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We created the campaign, “Brave New Depths,” that heroes Dylan Efron, an outdoor enthusiast and social influencer, as our “Wavemaker.” The result was a 3-day integrated photo and video shoot in the Bahamas on land and underwater, making global assets for in-store, social and digital, e-commerce, and print.