CHALLENGE 

​

Continuing the momentum from the 2023 'It’s So Me' campaign, Clairol aimed to reveal their latest 2024 products under the same catchy campaign umbrella.

​

SOLUTION

​

We assembled a group of real creators spanning various ages and backgrounds, each embodying a unique facet of DIY Clairol hair products. Together, they launched a digital-first campaign as Clairol colorifiers, proudly celebrating their true selves through their hair.