CHALLENGE 

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Wella aimed to introduce and promote its new Wella Deluxe product in Mexico as the new hair dye AND care solution for women everywhere.

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SOLUTION

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We proudly launched the first Wella Deluxe campaign in Mexico, featuring the esteemed telenovela actress Dominika Paleta. Our campaign highlighted that you don't need to compromise between vibrant color and healthy hair—with Wella Deluxe, you can have both.