CHALLENGE 

 

Build a B2B trade-ad toolkit. Create 3-5 taglines that evolve their existing B2B messaging: “Together, let’s move the world through story". Create a framework that would allow Warner Media to create very hard-hitting messaging that speaks to their various brand partners on different levels.

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SOLUTION

 

"Stories That ____ For Brands That ____", a two-part line that relates to Warner Media's purpose, and speaks to what they do but also the impact brands can have on them.

 

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